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| Value Realization Mechanism and Pathways for the Third-Party Crowdsourcing Platform |
| Yu Kunyue1,Gu Xin1,2,Wang Tao1,2 |
1.Business School of Sichuan University,Chengdu 610064,China;
2.Innovation and Entrepreneurship Research Institute of Sichuan University,Chengdu 610064,China |
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Abstract Users value creation and platform value achievement are two core issues of the third-party crowdsourcing platform's business strategy.However,in the design of many third-party crowdsourcing platforms,users value creation has usually been overemphasized and platform value realization neglected,so that platforms couldn't realize gains.This paper firstly built value-creating ecologies framework of the third-party crowdsourcing platform,and analyzed the violently disruptive changes of functions and roles of platform participants.Secondly,it studied value realization mechanism for the third-party crowdsourcing platform,namely that with the separation of users value creation and platform value achievement,the point of value realization has changed into new gains sources development based on existing users.Finally,from the perspective of portfolio reconstruction of services and users,value realization pathways for the third-party crowdsourcing platform were given.This paper also pointed out that mathematical model,quantitative deduction and empirical examination of value realization mechanism would be possible directions in future research
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Received: 14 June 2016
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2017, Vol. 0 
