渐进式创新与激进式创新: 前因变量、绩效结果和交互作用

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摘要本文探讨了渐进式创新和激进式创新的三类前因变量,以及两种创新对新产品绩效的影响及其交互作用。研究结果显示:①环境压力、市场导向和创新导向对两种类型创新均具有显著的正向影响;②企业规模、经营年份以及成本领先战略对创新的影响并不显著;③差异化战略仅对激进式创新有显著影响;④两种类型的创新均正向影响新产品绩效;⑤两种类型创新的交互作用不显著。

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	张婧
	何勇
	段艳玲

关键词 ：渐进式创新, 激进式创新, 产品创新绩效

Abstract：This paper examines three types of antecedents of incremental and radical innovation, as well as the impact of two kinds of innovations on new product performance and their interaction. Our research results show that: ①Environmental pressure, market orientation and innovation orientation have significant positive impact on two kinds of innovations; ②Firm size, age and cost leadership strategy have no significant effect on firms' innovation; ③Differentiation strategy has positive impact only on radial innovation; ④Both incremental and radical innovation have positively impact on new product performance; ⑤The interaction effect of incremental and radical innovation is not significant

Key words： Incremental innovation Radical innovation Product innovation performance

收稿日期: 2013-12-18

PACS:

F061.3

基金资助:国家自然科学基金面上项目“我国中小型出口企业市场导向、组织创新、组织学习与出口绩效的关系研究”(70872036), 教育部回国留学人员科研启动基金“基于市场导向视角的战略柔性研究”(第35批), 中央高校基本科研业务费专项资金(2014QN207)

作者简介: 张婧(1973-), 女, 湖北咸宁人, 博士, 华中科技大学管理学院工商管理系教授; 研究方向: 战略管理和营销

引用本文:

张婧, 何勇, 段艳玲. 渐进式创新与激进式创新: 前因变量、绩效结果和交互作用[J]. 中国科技论坛, 2014(5): 5-9.
Zhang Jing, He Yong, Duan Yanling. Incremental Innovation and Radical Innovation: Antecedents,Performance Consequence and Interaction Effect. , 2014(5): 5-9.

链接本文:

http://www.zgkjlt.org.cn/CN/Y2014/I5/5

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