“助推器”还是“绊脚石”:工业互联网平台嵌入对制造企业数字服务化转型的影响

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摘要随着数字技术的快速发展,工业互联网平台成为推动制造企业产业升级与创新发展的核心驱动力,重塑了制造企业洞察市场需求、优化生产流程、创新服务模式的方式。本研究基于社会嵌入理论,揭示工业互联网平台结构嵌入和关系嵌入对制造企业数字服务化转型的影响机理及作用路径,分析平台开放度的调节作用。选取我国367家嵌入工业互联网平台的制造企业样本数据进行实证研究,研究发现:①工业互联网平台结构嵌入和关系嵌入与数字服务化转型都呈倒U形关系;②市场感知在结构嵌入、关系嵌入与数字服务化转型之间都起部分中介作用,资源重构在结构嵌入与数字服务化转型之间起部分中介作用、在关系嵌入与数字服务化转型之间起完全中介作用;③平台开放度加强了结构嵌入与市场感知、资源重构的倒U形关系、削弱了关系嵌入与资源重构的倒U形关系,在关系嵌入与市场感知间关系的调节作用不显著。该研究结论对于嵌入工业互联网平台的制造企业实现数字服务化转型、提升核心竞争力有着重要的意义。

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	宋悦
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关键词 ：工业互联网平台, 数字服务化转型, 结构嵌入, 关系嵌入, 市场感知, 资源重构, 平台开放度

Abstract：With the rapid development of digital technology,the industrial Internet platform has become the core driving force to promote the industrial upgrading and innovative development of manufacturing enterprises.It has reshaped the ways in which manufacturing enterprises perceive market demands,optimize production processes,and innovate service models.This study introduces the social embeddedness theory to reveal the influence mechanism and action path of the structural embeddedness and relational embeddedness of the industrial Internet platform on the digital servitization transformation of manufacturing enterprises.And the moderating effect of platform openness was employed.A sample data of 367 manufacturing enterprises embedded in industrial internet platforms in China was selected for empirical research.The results show the followings.①Both the structural embeddedness and relational embeddedness of the industrial Internet platform have inverted U-shaped relationships with digital servitization transformation.②Market perception plays a partial mediating role between structural embeddedness and digital servitization transformation,as well as between relational embeddedness and digital servitization transformation.Resource reconstruction plays a partial mediating role between structural embeddedness and digital servitization transformation and a full mediating role between relational embeddedness and digital servitization transformation.③Platform openness strengthens the inverted U-shaped relationship between structural embeddedness and market perception as well as between structural embeddedness and resource reconstruction,weakens the inverted U-shaped relationship between relational embeddedness and resource reconstruction,and has no significant moderating effect on the relationship between relational embeddedness and market perception.The research results are of great significance for manufacturing enterprises embedded in the industrial Internet platform to achieve digital servitization transformation and enhance their core competitiveness.

Key words： Industrial internet platform Digital servitization transformation Structural embeddedness Relational embeddedness Market perception Resource reconstruction Platform openness

收稿日期: 2025-04-28

PACS:

F273.1

基金资助:教育部人文社科基金青年基金项目“数字化情境下低碳技术创新扩散的影响机理研究”(23YJC630150),西安市社会科学规划基金项目“西安市人工智能终端产业发展的路径与机制研究”(25GL39),中央高校基本科研业务费专项资金资助”工业互联网平台助力制造企业数字服务化转型的路径与机制研究”(ZYTS25011)。

通讯作者: 张安然

作者简介: 宋悦(1993—),女,陕西安康人,博士、讲师、硕士生导师,研究方向为企业技术创新管理、平台战略。

引用本文:

宋悦, 张安然. “助推器”还是“绊脚石”:工业互联网平台嵌入对制造企业数字服务化转型的影响[J]. 中国科技论坛, 2025(10): 122-132.
Song Yue, Zhang Anran. Booster or Stumbling Block: The Impact of Industrial Internet Platform Embeddedness on the Digital Servitization Transformation of Manufacturing Enterprises. , 2025(10): 122-132.

链接本文:

http://www.zgkjlt.org.cn/CN/Y2025/I10/122

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