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中国科技论坛  2021, Issue (7): 137-147    
  企业研究 本期目录 | 过刊浏览 | 高级检索 |
“互联网+”对返乡创业企业经营业绩的影响——基于全国返乡创业企业的调查数据
王轶1, 王香媚1, 冯科2
1.北京工商大学经济学院,北京 100048;
2.北京大学经济学院,北京 100871
Impact of “Internet+”on Business Performance of Returning Home Start-ups Based on the National Survey Data of Returning Home Start-ups
Wang Yi1, Wang Xiangmei1, Feng Ke2
1. School of Economics,Beijing Technology and Business University,Beijing 100048,China;
2. School of Economics,Peking University,Beijing 100871,China
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摘要 本文基于2019年全国2139家返乡创业企业调查数据,研究 “互联网+”对返乡创业企业经营业绩的影响。研究发现:整体上,网络采购、网络销售、网络招聘和网络培训质量对返乡创业企业经营业绩呈显著正向影响;从创业企业发展层次看,网络销售能显著提升生存型创业企业的经营业绩,网络招聘能显著提升发展型和价值型创业企业的经营业绩;从创业企业所在地区看,网络招聘和网络培训质量对中西部返乡创业企业的经营业绩具有显著正向影响;从创业企业所在行业看,网络招聘能显著提升一二三产业返乡创业企业经营业绩,网络采购能显著提升第二产业创业企业的经营业绩。机制分析发现, “互联网+”提升返乡创业企业经营业绩的动力源于创业者的人力资本水平、创新精神、网络基础设施建设的完备程度、突发事件驱动等重要因素。建议地方政府加强和完善返乡创业培训,提高网络培训质量,提升创业者的人力资本水平;激励企业积极运用互联网技术,推动返乡创业企业线上与线下融合发展。
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王轶
王香媚
冯科
关键词 乡村振兴互联网+返乡创业经营业绩融合发展    
Abstract:Based on the survey data of 2139 returning home start-ups in 2019,this paper studies the impact of “Internet+”on the business performance of returning home start-ups.The results are as follows.On the whole online procurement,online sales,online recruitment and the quality of online training has a significantly positive impact on the business performance of returning home start-ups.From the perspective of the development level of start-ups,online sales can significantly improve the business performance of survival start-ups,and online recruitment can significantly improve the business performance of development and value start-ups.From the perspective of the region where the start-ups are located,online recruitment and the quality of online training has a significantly positive impact on the business performance of the returning home start-ups in central and western China.From the perspective of the industry in which the start-ups are located,online recruitment can significantly improve the business performance of the returning home start-ups in the primary,secondary and tertiary industries,and online procurement can significantly improve the business performance of the start-ups in the secondary industry.The mechanism analysis shows that the driving force of “Internet +”to improve the business performance of returning home start-ups from such important factors as the entrepreneurs' human capital level,innovation spirit,the completeness of network infrastructure construction,and emergencies.It is suggested that local governments strengthen and perfect the training of returning home start-ups,improve the quality of network training,and enhance the human capital level of entrepreneurs.We should encourage enterprises to actively use Internet technologies,and promote the integrated development of online and offline of returning home start-ups.
Key wordsRural revitalization    Internet+    Return home start-up    Business performance    Integrative development
收稿日期: 2020-08-20     
PACS:  F270.3  
基金资助:国家社会科学基金重点项目“乡村振兴战略下返乡劳动力创业质量研究”(18AJL016)。
作者简介: 王轶 (1970-),男,河南信阳人,教授级编审、博士生导师,研究方向为劳动经济学、教育经济学。
引用本文:   
王轶, 王香媚, 冯科. “互联网+”对返乡创业企业经营业绩的影响——基于全国返乡创业企业的调查数据[J]. 中国科技论坛, 2021(7): 137-147.
Wang Yi, Wang Xiangmei, Feng Ke. Impact of “Internet+”on Business Performance of Returning Home Start-ups Based on the National Survey Data of Returning Home Start-ups. , 2021(7): 137-147.
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