The Strategy for Design of General-Purpose Technology in Dual Unknown:From Trail-and-Error Learning to Common Unknown
Qin Jialiang1, Zhang Yuchen1, He Minghua2
1.School of Economics and Management,Tongji University,Shanghai 200092,China;
2.Institute of Higher Education,Jinggangshan University,Ji'an 343009,China
Abstract：Building the theoretical framework based on a literature review of innovation management,risk and uncertainty management,strategic management and so on,this paper reveals a research gap:there doesn't exist a strategy to deal with dual unknown(unknown technology and unknown market).The traditional techniques of risk reduction are limited when confronted with dual unknown situation.Empirically analyzing the case of STMicroelectronics's BAW technology and BiCMOSMW technology corresponded to the design of general-purpose technology,the paper introduces a new strategy called common unknown,which is an efficient way to manage dual unknown.Finally,the paper makes a comparative analysis between the traditional trial-and-error learning and common unknown strategy:the former is cheaper and riskier,the latter is more expensive and at lower risk.
秦佳良, 张玉臣, 贺明华. 技术—市场双重未知下企业共性技术设计:从试错学习到共同未知[J]. 中国科技论坛, 2019(7): 128-137.
Qin Jialiang, Zhang Yuchen, He Minghua. The Strategy for Design of General-Purpose Technology in Dual Unknown:From Trail-and-Error Learning to Common Unknown. , 2019(7): 128-137.
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