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| Incubators' Intervention Behaviors Based on Cognitive Differences of Entrepreneurial Resource Needs |
| Li Wei1, Hai Benlu2 |
1.Shenzhen National Policy Information Service Co.,Ltd,Shenzhen 518000,China;
2.Business School,Henan Normal University,Xinxiang 453000,China |
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Abstract The cognitive differences between entrepreneurs and incubators on the entrepreneurial resource needs are important reasons for the low utilization of incubator resources.Through interviews with 8 incubators and 52 incubator firms in Shenzhen,this paper finds that there is sharp contrast between entrepreneurs' expected resource needs and incubators' observed resource needs,and entrepreneurs' experienced needs are in line with incubators' observed resource needs.These differences stem from the following factors including entrepreneurs' cognitive bias,lack of self-awareness,short-term orientation,and reluctance to step out of comfort zone.Incubators can force startups to recognize resource gaps and develop missing resources through interventions such as aggressive coaching,mandatory participation,goal setting,and team recruitment.The research results expand the explanation for the low utilization rate of incubator resources and provide reference for incubator practitioners and policy makers to provide accurate support.
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Received: 19 March 2019
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2020, Vol. 1 
