Enterprise Standards Alliance Governance by Multi-Agent with Game Behavior
Zhang Wen1,2,Li Daiping3
1.School of Geography and Planning,Sun Yat-sen University,Guangzhou 510275,China; 2.Market Supervision Administration of Shenzhen Municipality,Shenzhen 518040,China; 3.School of Computer,Guangdong University of Technology,Guangzhou 510090,China
Abstract：Following the bottom-up modeling method in the complex adaptive systems,this paper introduces the multi-agent with game behavior to research the governance of standards alliance.Beginning with the analysis of the current development situation of Shenzhen enterprise standards alliances,this paper utilizes multi-agent model to simulate the process of the standards alliance evolution under different kinds of circumstances as well as the influence of game payoff structure on total benefits of standards alliance.Eventually according to the result of simulation,it proposes the pertinent countermeasure for governance mechanism.It suggests that under new situations Shenzhen enterprise standards alliances should strengthen cooperation mechanism,promote alliance standard application and regulate the development environment.
[1]Din.The Economic Benefits of Standardization[EB/OL].2011-08-04.http://www.din.de. [2]陶爱萍,张丹丹.技术标准锁定、创新惰性和技术创新[J].中国科技论坛,2013,(3):11-16. [3]曾德明,彭盾,张运生.技术标准联盟价值创造解析[J].软科学,2006,(3):5-8+22. [4]孙耀吾,裴蓓.企业技术标准联盟治理综述[J].软科学,2009,(1):65-69. [5]Arend RJ,Seale DA.Modeling Alliance Activity:an Iterated Prisoners Dilemma with Exit Option[J].Strategic Management Journal,2005,26(11):1057-1074. [6]Chen F,Fan L.Analysis on Stability of Strategic Alliance:a Game Theory Perspective[J].Journal of Zhejiang University Science a,2006,7(12):1995-2001. [7]Zeng M,Chen X.Achieving Cooperation in Multiparty Alliances:a Social Dilemma Approach to Partnership Management[J].Academy of Management Review,2003,28(4):587-605. [8]陈禹.复杂适应系统(CAS)理论及其应用——由来、内容与启示[J].系统辩证学学报,2001,(4):35-39. [9]杨波,徐升华.复杂系统多智能体建模的博弈进化仿真[J].计算机工程与应用,2009,(23):6-8+14. [10]张江,李学伟.人工社会——基于Agent的社会学仿真[J].系统工程,2005,23(1):13-20. [11]田丰,李侠,李坚石.基于复杂适应系统的经济建模仿真方法[J].计算机仿真,2008,(10):266-271. [12]Crespi V,Galstyan A,Lerman K.Top-down vs Bottom-up Methodologies in Multi-agent System Design[J].Autonomous Robots,2008,24(3):303-313. [13]Grant RM,Baden‐fuller C.A Knowledge Accessing Theory of Strategic Alliances[J].Journal of Management Studies,2004,41(1):61-84. [14]蔡继荣,胡培.基于合作溢出的战略联盟不稳定性研究[J].中国管理科学,2005,(4):142-148. [15]Keil T.De-facto Standardization Through Alliances—Lessons from Bluetooth[J].Telecommunications Policy,2002,26(3):205-213.
2014, 
