动态能力视角下共享经济的商业生态模式演化研究——设客网研发设计众包案例

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摘要本研究运用动态能力理论，以建筑设计领域众包平台设客网为例，分析设计众包平台将内容消费者转变成内容创造者的过程中商业生态模式演化背后的逻辑动因。研究通过构建“SEDB”模型，发现企业商业生态模式经历了杠铃型、共生型的演化过程;形成了外部驱动的顾客价值触发—信息共享—组织内互动和内部驱动的企业战略执行—价值赋能—组织间协同两条演化路径;不仅完善了动态能力与商业生态模式等相关理论体系，并对中国平台型企业利用商业生态模式获取竞争优势具有重要意义。

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	胡海波
	管永红
	胡京波
	刘梦奇

关键词 ：动态能力理论, 商业生态模式, 演化路径, 设计众包, 企业家精神

Abstract：In this study,we used dynamic capability theory to analyze the logic motivations behind the evolution of commercial ecology model in the process of transforming content consumers into content creators.Through the construction of“SEDB”model,it is found that the commercial ecology model of the enterprise has experienced the evolution of the barbell type and symbiosis type.It has 2 evolution path.One is externa driving including customer value triggering,information sharing and organizational interaction;the other is the internal driving including enterprise strategy implementation,value added,and inter-organizational collaboration.The study improves the dynamic capacity and commercial ecological model and other related theoretical system,and has great significance for the Chinese platform-based enterprises to use commercial ecological model to obtain competitive advantage

Key words： Dynamic ability theory Business ecosystem model Evolutionary path Design crowdsourcing Entrepreneurship

收稿日期: 2017-02-17

PACS:

F272.3

基金资助:国家社科基金项目“全球制造中我国企业创新网络嵌入路径研究”(15BGL033),江西省科技项目“智能制造背景下企业创新生态系统案例研究:资源整合视角”(GJJ160433),江西省研究生创新专项资金项目“基于企业家精神的边缘企业创新网络演化路径案例研究”(YC2016-S202)。

作者简介: 胡海波(1979-)，男，江西南昌人，江西财经大学工商管理学院教授、副院长、博士;研究方向:创新与战略管理。

引用本文:

胡海波，管永红，胡京波，刘梦奇. 动态能力视角下共享经济的商业生态模式演化研究——设客网研发设计众包案例[J]. 中国科技论坛, 2017(8): 159-167.
Hu Haibo,Guan Yonghong,Hu Jingbo,Liu Mengqi. Evolution of Commercial Ecology Model of Shared Economy from the Perspective of Dynamic Capability:A Case Study of R&D Design of SHE KE Technology. , 2017(8): 159-167.

链接本文:

http://www.zgkjlt.org.cn/CN/Y2017/I8/159

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