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  2014, Issue (2): 143-149    
  国际研究 本期目录 | 过刊浏览 | 高级检索 |
国外商业模式研究的价值共赢性特征综述
陈学猛, 丁栋虹
中国科学技术大学, 安徽 合肥 230051
Literature Review of Foreign Business Model Research:Characteristic of Valuable Win-Win
Chen Xuemeng1, Ding Donghong2
University of Science and Technology of China, Hefei 230051, China
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摘要 本文通过对国外众多文献进行回顾分析后发现, 尽管关于商业模式的定义众多, 但这些文献从理论和实践方面阐明了商业模式的一个共有特征:价值共赢性, 即成功的商业模式必定在谋求自身利益和创造价值时, 还会在更大的价值网络内推进所有参与企业的共赢, 创造更大的价值。因此, 价值共赢性特征是评价商业模式的一个有效标准。同时, 本文论述了价值共赢性商业模式所具有的6个竞争优势:获取资源、效率成本、难以模仿、产业链整合、多重价值和创新优势, 这也为企业在进行商业模式设计时指明了具体可行的方向。
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陈学猛
丁栋虹
关键词 商业模式价值共赢价值网商业模式评价    
Abstract:Business model has become the new analysis unit.However, the definitions of business model are still full of significant controversy, and the research of business model evaluation is in its infancy.Based on the review of foreign literature, we found that despite different definitions of business models, the literature theoretically and practically illustrates a common characteristic of business model:valuable win-win.That is a successful business model not only creates value for pursuing their own interests, but also creates much greater value for all the participating enterprises within the greater network.Therefore, the valuable win-win is an effective standard to evaluate business model.Meanwhile, the paper discusses six competitive advantages possessed by business models with valuable win-win:resources accessibility, high efficiency with low costs, imitation difficulty, industrial chain integration, multi-value and innovation advantages, which also specifies the feasible directions for enterprises conducting business model design.
Key wordsBusiness model    Valuable win-win    Value network    Business model evaluation
收稿日期: 2013-08-06     
PACS:  F270  
作者简介: 陈学猛(1988-), 男, 安徽六安人, 管理科学博士研究生;研究方向:领导力与商业模式。
引用本文:   
陈学猛;丁栋虹. 国外商业模式研究的价值共赢性特征综述[J]. , 2014(2): 143-149.
Chen Xuemeng;Ding Donghong. Literature Review of Foreign Business Model Research:Characteristic of Valuable Win-Win. , 2014(2): 143-149.
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