基于扎根理论的制造企业服务化转型需求、行为与绩效结果

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Abstract Based on grounded theory,three main areas and fourteen sub-areas are confirmed according to literature research.Servitization demand mainly includes financing targets,strategic advantages,customer demand(internal) and competitiveness pressure,policy encouraging and global environment(external);servitization behavior mainly includes technique,financing and organization resources optimization and strengthen cooperation;servitization result mainly includes innovation,ecology and marketing as well as relation management performance four aspects.The relationship among these three main areas are validated by using structural equation method.The following results are obtained:both subjective willingness and external stimulation have direct impact on servitization transferring demand;only by fully stimulating its demand,practical behavior can be implemented.While for the delay of results and qualitative demand as well as external disturbance,behavior impacts on performance results is not very high;and the results would influence future servilization driving force.Then related suggestion for enterprise and government are brought forward

Key words： Manufacturing enterprise servitization Grounded theory Demand driving force Behavior Performance result

Received: 20 September 2016

PACS:	F276.42
	F204

	Service

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	Articles by authors
	Wang Xueyuan
	Liu Chenglong
	Wang Yanan

Cite this article:

Wang Xueyuan,Liu Chenglong,Wang Yanan. Manufacturing Enterprise Servitization Transferring Demand and Behavior and Performance Results Based on Grounded Theory[J]. , 2017, 5(7): 64-71.

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http://www.zgkjlt.org.cn/EN/ OR http://www.zgkjlt.org.cn/EN/Y2017/V5/I7/64

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