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Evolution of Business Model Innovation Driven By Internet |
Dong Yue1,2,Wang Xiang2,Zhou Binglian2,Zhang Dong1 |
1.Nanjing Acquatic Corporation,Nanjing 210002,China; 2.School of Economics and Management, Southeast University,Nanjing 210096,China |
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Abstract This paper draws a conclusion that the evolution of business models could be divided into four stages:from “Platform or Freemium” Business model in Internet 1.0,to Community-based Business Model in Internet 2.0,to “Internet+Industrial Chain+O2O”Business Model in Internet 3.0,to “Internet+Cross-industry Ecology Network”Business Model in Internet 4.0.This research has implications for Chinese companies to implement the strategy of “Public Entrepreneurship,Public Innovation”and transform themselves based on the Internet+.
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Received: 28 March 2016
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