金钱线索对消费决策质量的影响机制

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Abstract This paper combs and systematically concludes the priming stimulus types of money cues,the priming mechanism and the effect on consequent consumption decisions in marketing conditions. We propose that the general state of cues of money scarcity in real life leads to an abstract cognition mode and consequently influences decision quality. Based on this hypothesis,this paper proposes a research framework of money cues effects on material and experiential consumption behaviors and points the practical implication and application of this framework in marketing strategy,consumer well-being and policy guidance.

Key words： Money cues Consumer Decision-making Choice Difficulty

Received: 31 December 2014

PACS:

F270

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	Guo Guoqing
	Chen Wei

Cite this article:

Guo Guoqing,Chen Wei. The Effects of Money Cues on Consumer Decision Quality[J]. , 2015, 0(4): 124-129.

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http://www.zgkjlt.org.cn/EN/ OR http://www.zgkjlt.org.cn/EN/Y2015/V0/I4/124

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