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| Research on the Influence of Corporate Social Responsibility on the Persistence of Corporate Competitive Advantage |
| Chen Cheng,Zhou Zhonglin |
| School of Management, Yangtze University, Jingzhou 434023, China |
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Abstract This paper constructs a theoretical framework about competitive advantage of enterprises with corporate social responsibility using the resource-based theory, corporate social responsibility theory and stakeholder theory. It carries on an empirical research based on panel data of 302 listed manufacturing corporations in China from 2002 to 2011. It indicates that the responsibility to managers, employees, government and the public have positive relationship with the persistence of corporate competitive advantage, and the responsibilities to managers, employees, suppliers and government have negative relationship with the persistence of corporate competitive disadvantage. The responsibilities to stockholders have negative relationship with the persistence of corporate competitive advantage
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Received: 28 December 2013
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2014, Vol. 0 
