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| The Moderating Effects of Environmental Uncertainty on Competitive Strategies and Firm Performance:An Empirical Analysis based on Panel Data |
| Chen Shou, Pan Zhiqiang |
| College of Business Administration, Hunan University, Changsha 410082, China |
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Abstract Depicting strategy types and environment characteristics with financial data, this paper examines the impacts of competitive strategies on firm performance and investigates the moderating effects of environmental dynamism and hostility on that relationship by taking Chinese listed manufacturing companies as research samples.The results of this study reveal that firstly, the low-cost strategy is always positively related to performance improvement, and the differentiation strategy has significant effect on performance in transition process gradually.Secondly, environmental uncertainty indeed acts as moderator in the relationship between competitive strategies and performance.Specifically, in low dynamic and less competitive environments a low-cost strategy and in highly dynamic environments a differentiation strategy are more helpful in improving financial performance.
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Received: 19 June 2013
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2014, Vol. 0 
