多维市场竞争是高质量创新的助力还是阻力——基于汽车行业的Heckman两阶段实证检验

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Abstract Based on the design of multidimensional market competition and high and low quality innovation indexes by using the unique auto exhaust emission dataset,this paper uses Heckman two-stage models to empirically test the bidirectional effects of competition on innovation quality.The results show that the strong competition,including intra-market competition and inter-market competition,has a significant negative impact on high-quality innovation and becomes resistance to high-quality innovation.That is,the greater multidimensional market competition intensity enterprises face,the more likely they are to choose low-quality innovation and increase the corresponding innovation scale.On the contrary,when enterprises are faced with smaller intensity of multidimensional market competition,it is helpful to promote high-quality innovation decisions and increase the corresponding innovation scale.Further analysis shows that strategic positioning plays different moderating effects,that is,the promotion effect of strong competition on low-quality innovation is strengthened in enterprises whose strategic positioning is cost leadership,while weak competition has a more obvious effect on promoting high-quality innovation in enterprises with differentiation strategic positioning.

Key words： Multidimensional market competition Quality innovation Strategic positioning Heckman two-stage

Received: 09 May 2020

PACS:

F273.1

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	Zhang Guozhen
	Pan Ailing
	Qiu Jinlong

Cite this article:

Zhang Guozhen,Pan Ailing,Qiu Jinlong. Is Multidimensional Market Competition a Force or a Resistance for High-Quality Innovation——Based on the Heckman Two-Stage Empirical Test of the Auto Industry[J]. , 2021, 2(2): 17-26.

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http://www.zgkjlt.org.cn/EN/ OR http://www.zgkjlt.org.cn/EN/Y2021/V2/I2/17

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