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| Inclusive Innovation of Bricolage Toward the BOP |
| You Chengde1, Zhang Jianqi 2, Zhao Xinglu3 |
1. School of Business Administration,Jimei University,Xiamen 361021,China;
2. Lingnan College,Sun Yat-sen University,Guangzhou 510275,China;
3. School of Business Administration,Guangdong University of Finance,Guangzhou 510521,China |
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Abstract The inclusive innovation for low-income groups at the base of the pyramid is different from traditional innovation that mainly target at middle and high income consumers,should be realized by new thoughts and methods.However,existing literature lacks in-depth exploration of this issue.This paper introduced the perspective of bricolage,expounded the correspondence between bricolage and inclusive innovation,put forward the concept of bricolage inclusive innovation,analyzed the process mechanism of bricolage thinking on inclusive innovation,then based on the two dimensions of innovation subject and motivation,summarized four different types of bricolage inclusive innovation,finally analyzed its risks and precautions.These results provide important reference for development of green circular economy and precise poverty alleviation.
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Received: 13 October 2020
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2021, Vol. 2 
