基于多主体的价值共创过程机理——以广东品胜电子股份有限公司为例

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Abstract The paper argues that,in addition to the enterprises and the customers,the subject of value co-creation also comprises the other stakeholders.Based on the perspective of multiple subjects,the paper analyzes the connotation and characteristics of value co-creation as well as the process mechanism of it.Through the analysis of the value co-creation occurred in different development stages of PISEN,the paper put forward the specific model of the realization process of value co-creation,which comprises company scope,common scope and customer scope

Key words： Value co-creation Stakeholders Process mechanism model Interaction Common scope

Received: 21 April 2016

PACS:

F276.3

	Service

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	Articles by authors
	Zhang Pei
	Liu Feng

Cite this article:

Zhang Pei,Liu Feng. Process Mechanism of Value Co-creation Based on Multi-agent——A Case Study on Guangdong PISEN Electronics Co.,Ltd.[J]. , 2016, 0(12): 154-160.

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http://www.zgkjlt.org.cn/EN/ OR http://www.zgkjlt.org.cn/EN/Y2016/V0/I12/154

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