A Value Innovation Analysis Model Based on Service Dominant Logic ——Taking An Example of Crowdfunding
Wu Yingliang1,2,Cai Kaijia1
1.School of Economics and Commerce,South China University of Tech., Guangzhou 510006,China; 2.Research Centre of E-Business,Institute of Modern Service Industry,South China University of Tech.,Guangzhou 510006,China
Abstract：This paper tries to establish the value innovation understanding and analyzing model based on the service dominant logic.Beginning with the hypothesis of the service dominant logic,it analyses and characterizes the four aspects of the crowdfunding including the value proposition,the root causes of service,service process and service value.And then it raises the mechanism and model of Service Ecosystem Model based on the value activities of crowdfunding,and points out that the direction of crowdfunding value innovation should include the innovation between customer and the platform,the collaborative value innovation of the crowdfunding industry chain.At last,it combines with the application to explain the value of innovation strategies.
吴应良,蔡凯佳. 基于服务主导逻辑的价值创新分析模型:以网络众筹为例[J]. 中国科技论坛, 2016(7): 23-29.
Wu Yingliang,Cai Kaijia. A Value Innovation Analysis Model Based on Service Dominant Logic ——Taking An Example of Crowdfunding. , 2016(7): 23-29.
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