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| Diffusion Speed Affection of Creation Production Under the Mode of UGC |
| Li Nan,Huang Jie |
| College of Economics and Management,Nanjing University of Aeronautics and Astronautics,Nanjing 211106,China |
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Abstract In the“Internet +”trend,the idea is no longer just the“privilege”of professionals.The outbreak of the“IP”in China in recent years rooted in user-generated content(UGC).High risk and high reward coexist in the traditional creative industry commercialization process.The key to achieving business value depends on the efficiency of creative spread.Under UGC leading creative product mode,information's two-way interaction to a certain extent reduces the risk factor,but creative products still need be tested by the market,and creative product diffusion factors will determine the implementation of product value.From the perspective of producers and consumers——two types of diffusion subject,respectively,with the classic Bass diffusion model,the paper considers imitator's adoptation lag and degree of maket competition in the production field,and establishes an improved model;it takes micro angle in consumer level as the breakthrough point,to improve the random threshold model.The paper uses MATLAB simulation experiment to explore the diffusion factors of UGC creative product market.The study provids the reference for the government supervision and healthy development of the creative industries and creative enterprise market forecast and decision-making.
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Received: 18 April 2017
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2018, Vol. 0 
