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| Four Forces Model for New Product Development Course |
| Liu Wei, Du Wei |
| Chongqing University Economics and Business Management College,Chongqing 400044,China |
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Abstract The course of new product development is involved with many factors inner or outer enterprise and stakeholders who have important effect on course arrangement and control.This paper clarifies these factors to impetus,resistance,press and strain,analyzes four scene where the four forces interact,then take new energy cars for example to explain
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Received: 28 February 2016
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2016, Vol. 0 
