平台网络成长的动力机制与复杂平台网络管理

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Abstract The mainstream of platform theory views the cross-side network effects as the major dynamic mechanism,thus the management of platform networks should follow the“getting bigger and faster”strategy.By comparing the mainstream of platform theory and the business ecosystem theory,the technology standards competition theory,system competition theory and other relevant theories,the author argues that the cross-side network effects and the network synergy effects co-exist in the platform networks,and with the increasing complexity of the networks,the latter becomes more and more significant.The“getting bigger and faster”strategy was derived from the cross-side network effects,so it is not applicable to complex platform networks.The managerial goal of complex platform networks should be enhancing network coordination through architecture planning,interface designing,information sharing and technical support.These views are confirmed through comparing the management strategies followed by two SaaS platforms which are 800APP and Alisoft

Key words： Complex platform networks Cross-side network effects Network synergy effects Management strategy

Received: 03 May 2016

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	Du Yushen
	Chu Shiwei

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Du Yushen,Chu Shiwei. The Dynamic Mechanism of Platform Networks' Growing and Management of Complex Platform Networks[J]. , 2016, 0(10): 102-108.

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http://www.zgkjlt.org.cn/EN/ OR http://www.zgkjlt.org.cn/EN/Y2016/V0/I10/102

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