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| Mechanism Innovation of Rural Opinion Leaders Participating in Agricultural Technology Extensions |
| Li Qiao,Li Jiuwei |
| School of Law,Jiangnan University,Wuxi 214122,China |
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Abstract Rural opinion leaders are the people who have a great influence on other villagers' cognitive and behavior in rural communities,which had become the important point connecting agricultural technology institutions and individual farmers by special social position and resource endowment.The transaction cost between agricultural technology institutions and individual farmers can be effectively reduced through demand fit in current economic system.According to resources advantages,rural opinion leaders can be divided into four types such as technical,economical,government empowered and cultural mode,which respectively plays a specific role in agricultural technology extension by means of technology demonstrations,social services,organization guidance and personality guarantee.To promote the development of agricultural technology extension system in perfect,the government could seek to guide and regulate rural agricultural opinion leaders from four aspects of cultivate object,cultivate mode,regulatory measure and participation mechanisms
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Received: 29 November 2014
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2015, Vol. 0 
