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| Commercialization Process Research of Emerging Technology Products Based on Disruptive Innovation:Example of Apple Inc. |
| Huang Haixia1,Zhang Zhihe1,2 |
1.School of International Business,Shaanxi Normal University,Xi'an 710062,China;
2.Research Center for Technological Innovation,Tsinghua University,Beijing 100084,China |
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Abstract Beginning with the theory of disruptive innovation concept definition,the paper researches the emerging technology commercialization process by using Apple Inc.as an example.The study finds that destructive innovation strategy has been successfully embedded in the process of Apple's development.By excavating potential consumer groups,innovation value proposition,resetting value chain,improving the profit protection mechanism,setting up a new customer value structure,Apple lnc.finally succeeds to subvert the mainstream market
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Received: 18 June 2014
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2015, Vol. 0 
