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| Study on College students’ Entrepreneurial Motivation:From Social Network Perspective |
| Xiao Lu,Fan Ming |
| School of Management,Jiangsu University,Zhenjiang 212013,China |
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Abstract Social network analysis on college students families can identify the essential causes of the difference of their motivation.Based on the data from 2533 samples all over the country,the structural equation model was verified in the paper.Results showed that colleger students social networks had significant effect on their entrepreneurial motivation.Specifically,network top had a negative impact both on survival-motivation and develop-motivation;Network differences had a positive impact in develop-motivation,but a negative impact on survival-motivation.The theoretical and practical implications of the study s findings were also discussed.
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2013, Vol. 1 
