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| Is Low Carbon Decision Interests-driven or Institution-made？ |
| Niu Xiaoye |
| Accounting Department,Central University of Finance and Economic,Beijing 100081,China |
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Abstract From the 2008—2011 sample of Chinese firms who were required to answer CDP questionnaire,choosing firms low carbon intention to measure their low carbon decision behavior based on Ajzen s theory of planned behavior,this paper investigated the question of what motivated the firms to make low carbon decisions.It found that there is a lack of interest-driven motivation and firms low carbon decision is mainly motivated by the government s pressure and clients expectation.The findings will be useful for the policy makers to evaluate and make incentive low carbon policies.
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Received: 18 February 2013
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2013, Vol. 1 
