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| The Impact of Institution based on Non-market Strategy on Firms Strategy Choice and Their Countermeasures |
| Xie Peihong1, Wu Zhiyan1, Ma Weimin2 |
1.School of Management, Shanghai University of International Business and Economics, Shanghai 201620, China;
2.Business School, Shanghai University of Finance and Economics, Shanghai 200083, China |
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Abstract This paper describes the particularity of firms strategic choices during transition economy from a co-evolution perspective of institution and organization environment, which is the institution from the exogenous variables into endogenous variables.Then, it discusses influence mechanism on firms strategic choice of institution:legitimacy logic and efficiency logic.Finally, from the non-market strategy perspective, it explains three strategic choices and six specific strategies of firms to cope with the institutional environment.
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Received: 10 June 2013
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2013, Vol. 1 
