生成式人工智能时代下科技传播的机遇与挑战——基于科技传播体系的分析

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Abstract Based on the analysis framework of the science and technology communication system,this paper systematically explores the opportunities and challenges brought by Artificial Intelligence Generated Content(AIGC)to science and technology communication.From the perspective of technological enablement,AIGC profoundly empowers various communication links,triggering a profound transformation of the science and technology communication mode,and promoting the efficient and precise process of the science and technology communication system.From the perspective of technological empowerment,AIGC empowers various communication subjects,fundamentally changing the power structure of science and technology communication,and promoting the democratization and decentralization process of the science and technology communication system.From the perspective of technological responsibility,AIGC also brings a series of technical ethical dilemmas and social ethical risks.In the future,it is necessary to continuously strengthen the self-discipline of the AIGC industry,promote the deep integration of open science and AIGC technology,strengthen the supervision of key application areas,and continuously improve the scientific literacy and digital ethics literacy of the whole people.

Key words： Artificial Intelligence Generated Content(AIGC) Science and technology communication system Communication subject Communication model Digital ethics

Received: 02 November 2023

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	Wang Shuo
	Yan Yan

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Wang Shuo,Yan Yan. Opportunities and Challenges of Science and Technology Communication in the Era of Artificial Intelligence Generated Content:Analysis Based on Science and Technology Communication System[J]. , 2024, 5(9): 134-143.

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http://www.zgkjlt.org.cn/EN/ OR http://www.zgkjlt.org.cn/EN/Y2024/V5/I9/134

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