虚拟创新社区用户相关特征对其创意采纳的影响——以戴尔“头脑风暴”社区为例

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Abstract Creativity is the starting point and basic conditions of product innovation.Previous studies mainly focus on the influence of user participation on innovation performance,whereas rarely on idea's adoption.This paper studies the effects of users' characteristics and the ideas' characteristics on the ideas' adoption in virtual innovation community.Simultaneously,it examines these influences empirically based on the random samples of 272 users and 730 ideas from Dell's “IdeaStorm” Community.Results show that:users' participation,users' prior contribution and ideas' popularity have a significant positive impact on the ideas' adoption,while idea length and supporting evidence have no impact on the ideas' adoption.These research conclusions may provide guidance for enterprises to mine valuable users and ideas based on user-related characteristics,and what's more,to improve the operation of innovation community.

Key words： Virtual innovation community User' innovation Idea's adoption

Received: 29 August 2017

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F270

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	Articles by authors
	Guo Aifang
	Chen Jiafeng
	Guo Jing
	Li Yuenan

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Guo Aifang,Chen Jiafeng,Guo Jing, et al. The Influence of User-Related Characteristics on the Idea's Adoption in Virtual Innovation Community:An Empirical Study Based on the Dell's “IdeaStorm” Community[J]. , 2018, 0(8): 140-146.

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http://www.zgkjlt.org.cn/EN/ OR http://www.zgkjlt.org.cn/EN/Y2018/V0/I8/140

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