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| Experience,Project Display,Social Support and Crowdfunding Performance——Based on A Survey of 576 Technology Crowdfunding Projects |
| Meng Gang |
| Zhengzhou Institute of Science and Technology,Zhengzhou 450064,China |
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Abstract How to improve the efficiency of financing is the main topic the crowdfunding platform and sponsors facing.On the basis of the 576 S&T projects that occurred on ZhongChou.com,the author analyzes the influence mechanism of three kinds of variables such as experience,project display and social support on crowdfunding performance.The regression results show that the use of video has a significant positive impact on both financial performance and time performance,and the number of images has a significant positive impact on time performance.Financing experience and supporting experience are helpful for raising funding activities faster and more successful;the number of attention and shares have a significant role in promoting performance.
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Received: 04 September 2017
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2018, Vol. 0 
