平台生态系统演化的基模构建及政策解析

Abstract
Figure/Table
References
Related Citation (15)

Download: PDF (979 KB) HTML (1 KB)
Export: BibTeX | EndNote (RIS)

Abstract In the Internet context,platform ecosystem has been becoming the main paradigm of innovation.The paper uses causal loop and system archetypes to understand the evolution of platform ecosystem.On the basis of reviewing the relevant literature,we identify the key variables in the evolution of the platform ecosystem,including network effect,platform quality and platform competition.And then it uses causal loop to draw the outline of the evolution of the platform ecosystem and identifies the key problems,such as user-base expanding,cut-throat competition,platform imbalance and monopoly.Furthermore,it uses system archetypes to analyze the above issues,and puts forward some suggestion.

Key words： Platform ecosystem Evolution System archetype Platform governance

Received: 14 September 2017

PACS:

C93

	Service

	E-mail this article
	Add to my bookshelf
	Add to citation manager
	E-mail Alert
	RSS
	Articles by authors
	Shi Hairui
	Sun Guoqiang
	Zhang Baojian

Cite this article:

Shi Hairui,Sun Guoqiang,Zhang Baojian. System Archetypes of the Evolution of Platform Ecosystemand Policies' Explanation[J]. , 2018, 0(7): 113-123.

URL:

http://www.zgkjlt.org.cn/EN/ OR http://www.zgkjlt.org.cn/EN/Y2018/V0/I7/113

[1]蔡宁,王节祥,杨大鹏.产业融合背景下平台包络战略选择与竞争优势构建——基于浙报传媒的案例研究[J].中国工业经济,2015(5):96-109.
[2]GAWER A.Bridging differing perspectives on technological platforms:toward an integrative framework[J].Research policy,2014,43(7):1239-1249.
[3]GAWER A,CUSUMANO M A.Industry platforms and ecosystem innovation[J].Journal of product innovation management,2014,31(3):417-433.
[4]RUUTU S,CASEY T,KOTOVIRTA V.Development and competition of digital service platforms:a system dynamics approach[J].Technological forecasting & social change,2017,117:119-130.
[5]CUSUMANO M A,GAWER A.The elements of platform leadership[J].IEEE engineering management review,2003,31(1):8-8.
[6]张玲,孙国强,张宝建.技术创新网络知识共享基模及政策解析[J].科技进步与对策,2017(13):98-105.
[7]FACIN A L F,SPINOLA M D M,SALERNO M S.The evolution of the platform concept:a systematic review[J].IEEE transactions on engineering management,2016(99):1-14.
[8]MEYER M H,UTTERBACK M.The product family and the dynamics of core capability[J].MIT Sloan management review,1992,34:29-47.
[9]ROCHET J C,TIROLE J.Platform competition in two-sided markets[J].Journal of the European economic association,2003,1(4):990-1029.
[10]EVANS D S,HAGIU A,SCHMALENSEE R.Invisible engines:how software platforms drive innovation and transform industries[J].MIT press books,2008,1(4):410-411.
[11]马尔科·扬西蒂,罗伊·莱维恩.共赢:商业生态系统对企业战略、创新和可持续性的影响[M].王凤彬,等译.北京:商务印书馆,2006.
[12]MCINTYRE D P,SRINIVASAN A.Networks,platforms,and strategy:emerging views and next steps[J].Strategic management journal,2017,38.
[13]陈威如,余卓轩.平台战略:正在席卷全球的商业模式革命[M].北京:中信出版社,2013.
[14]李雷,赵先德,简兆权.网络环境下平台领导者的运营策略研究[J].管理科学学报,2016,19(3):15-33.
[15]杜玉申,楚世伟.平台网络成长的动力机制与复杂平台网络管理[J].中国科技论坛,2016(10):102-108.
[16]ARMSTRONG M.Competition in two-sided markets(2002 version)[J].MPRA paper,2002,37(3):668-691.
[17]CAILLAUD B,JULLIEN B.Chicken & egg:competition among intermediation service providers[J].Rand journal of economics,2003,34(2):309-328.
[18]EISENMANN T R,PARKER G,VAN ALSTYNE M W.Strategies for two sided markets[J].Social science electronic publishing,2006,84(10):92-101.
[19]TUCKER C E,ZHANG J.Growing two-sided networks by advertising the user base:a field experiment[J].Marketing science,2010,29(5):805-814.
[20]ARMSTRONG M,WRIGHT J.Two-sided markets,competitive bottlenecks and exclusive contracts[J].Economic theory,2007,32(2):353-380.
[21]HAGIU A,SPULBER D.First-party content and coordination in two-sided markets[J].Management science,2013,59(4):933-949.
[22]ROCHET J C,TIROLE J.Two-sided markets:a progress report[J].The RAND journal of economics,2006,37(3):645-667.
[23]EVANS D S.How catalysts ignite:the economics of platform-based start-ups[J].Social science electronic publishing,2009.
[24]CASEY T R,TYLI J.Dynamics of two-sided platform success and failure:an analysis of public wireless local area access[J].Technovation,2012,32(12):703-716.
[25]杜玉申,杨春辉.平台网络管理的“情境—范式”匹配模型[J].外国经济与管理,2016,38(8):27-45.
[26]BOUDREAU K J,JEPPESEN L B.Unpaid crowd complementors:the platform network effect mirage[J].Social science electronic publishing,2015,36(12):1761-1777.
[27]AFUAH A.Are network effects really all about size?the role of structure and conduct[J].Strategic management journal,2012,34(3):257-273.
[28]EISENMANN T,ALSTYNE M V.Platform envelopment[J].Social science electronic publishing,2011,32(12):1270-1285.
[29]约翰·D斯特曼.商务动态分析方法:对复杂世界的系统思考与建模[M].朱岩,等译.北京:清华大学出版社,2008.
[30]KATZ M L,SHAPIRO C.Network externalities,competition,and compatibility[J].American economic review,1985,75(3):424-440.
[31]ROCHET J C,TIROLE J.Two-sided markets:a progress report[J].The RAND journal of economics,2006,37(3):645-667.
[32]GARCIA-SWARTZ D D,GARCIA-VICENTE F.Network effects on the iPhone platform:an empirical examination[J].Telecommunications policy,2015,39(10):877-895.
[33]MCINTYRE D P,SRINIVASAN A.Networks,platforms,and strategy:emerging views and next steps[J].Strategic management journal,2017,38.
[34]MCINTYRE D P.In a network industry,does product quality matter[J].Journal of product innovation management,2011,28(1):99-108.
[35]张苏.双边平台拓展用户基础的策略研究[D].太原:山西大学,2017.
[36]MARKOVICH S,MOENIUS J.Winning while losing:competition dynamics in the presence of indirect network effects[J].International journal of industrial organization,2009,27(3):346-357.
[37]BOUDREAU K,HAGIU A.Platform rules:multi-sided platforms as regulators[D].Harvard business school working papers,2008.